Everything a brand needs to grow, led by search.

We start with the searches your customers use when they need a supplier. We compare your pages with competing results and identify which leads are worth pursuing. That tells us where the website is missing useful information and where an existing page needs work.

You receive a prioritized plan for the next twelve months, including pages to improve, new topics to cover and the technical work those pages depend on. Each recommendation has a purpose beyond attracting visits. We agree on how we’ll measure leads and review priorities as results come in, so your team knows what to work on next and why.

• Keyword and opportunity research
• Competitor and search-results analysis
• Topic clusters and content roadmap

A useful page still needs to be found and loaded. We check how search engines reach your website, which pages they index, and whether visitors encounter slow pages or broken journeys. The review covers internal links, duplicate URLs and the information search engines use to understand each page.

We explain what’s wrong and put the fixes in order of impact. Your developers can work from that list, or we can agree on an implementation scope with you. We check the results after changes and revisit the site as you publish new content. For a redesign or platform move, we also plan redirects and checks to protect existing search traffic.

• Technical audits and fixes
• Site architecture and internal linking
• Core Web Vitals and performance

People use AI tools alongside conventional search when researching companies and products. We check how your business appears in those answers, which sources are cited and where the information is incomplete or inaccurate. We compare relevant questions over time rather than treating one generated answer as a reliable measure.

We start with evidence on your website: clear service information, identifiable expertise, and answers to the questions buyers actually ask. We improve those pages and the structured data that describes the business, then monitor mentions and citations. You receive a record of the changes and our observations. We can’t guarantee inclusion in an AI answer.

• Visibility in AI search answers
• Content that answers buyers’ questions
• Consistent business information across search sources

We turn your search plan and subject expertise into articles, guides and website pages. Each brief identifies the reader, the question to answer and the evidence needed. When the subject calls for it, we interview the people doing the work rather than filling gaps with generic advice.

We edit drafts for accuracy and your company’s voice before your team reviews them. We agree on the approval process and publishing schedule at the start. Each page should help someone understand the subject and find the relevant next step, whether that is another guide or a conversation with your business. We also review existing content and update information that has become incomplete or out of date.

• Editorial planning and briefs
• Long-form articles and pillar pages
• On-brand editing and quality control

More visits don’t tell you whether marketing brings in suitable customers. We check how leads are recorded and connect that information with website activity and campaign data. Before building reports, we test the tracking and identify the parts of the customer journey we cannot reliably attribute.

You receive a dashboard built around agreed business measures and a monthly discussion of what the numbers show. Where your CRM data allows, we follow leads through to opportunities and revenue. We distinguish recorded results from estimates and explain data gaps. The report should help you decide what to change, what to investigate and where further spending is justified.

• Leads and opportunity dashboards
• Attribution and conversion tracking
• Monthly reports and review meetings

We plan paid campaigns around the people you need to reach, the offer and the available budget. The channel mix can include Google, Meta, LinkedIn and programmatic media. We agree what counts as a useful lead before launch so that reporting reflects the quality of the response as well as its cost.

Our work covers campaign setup and management, with creative and landing-page support where agreed. We test messages and audiences, check conversion tracking and adjust spending as results come in. Paid and organic work are planned together so that useful findings can inform both. You can see where the budget went and what the campaigns produced.

• Meta, Google and LinkedIn ads
• Programmatic and display
• Campaign strategy and budgeting

We clarify what your business offers, who needs it and why a customer should choose you. That position guides how the brand looks and sounds, from its identity to the material your sales team uses. We review what already exists before deciding what needs to change.

The scope can cover a full brand project or the assets a particular campaign needs. Typical work includes messaging, visual identity, advertising creative and website content. We agree the deliverables and review stages before production, then prepare the files and guidance your team needs to use them consistently. AVI brings more than twenty years of brand and advertising experience to that process, helping brands across Canada, the United States, and beyond.

• Brand strategy and positioning
• Visual identity and design
• Campaign and ad creative

Recruitment advertising is where AVI began. We help employers explain the role and the workplace, then plan advertising to reach suitable candidates. That can involve employer messaging, careers pages and campaign creative as well as the job advertisements themselves.

As a white-glove Indeed partner, AVI manages recruitment campaigns on Indeed and other agreed channels, focusing on how the job is presented and what happens when a candidate applies. We review application data with you and adjust the campaign when responses are weak or unsuitable. The aim is a clear, credible account of the opportunity from the first advertisement through to the application. Recruitment remains a core part of AVI’s work.

• Employer brand and careers content
• Job advertising campaigns
• Candidate-focused landing pages

We write and design the communications your business needs, from media stories and company announcements to formal notices. We agree on the message and deadline, prepare the material for approval and arrange the agreed publication or outreach.

• Digital PR
• PR & Messaging
• Print & Notices