Overview
More visits do not tell you whether marketing is bringing in suitable customers. We check how enquiries are recorded and connect that information with website activity and campaign data. Before building reports, we test the tracking and identify the parts of the customer journey we cannot reliably attribute.
You receive a dashboard built around agreed business measures and a monthly discussion of what the numbers show. Where your CRM data allows, we follow enquiries through to opportunities and revenue. We distinguish recorded results from estimates and explain gaps in the data. The report should help you decide what to change, what to investigate and where further spending is justified.
What is included
- Enquiry and opportunity dashboards
- Attribution and conversion tracking
- Monthly reports and review meetings
- Goal and event configuration
- Board-ready summaries
How we work
Set up tracking
We configure conversion events and check that enquiries are recorded correctly.
Build dashboards
We bring the agreed measures into a dashboard your team can use.
Report and advise
We discuss the findings each month and agree the next actions.
Ready to make search grow the business?
Tell us about your website and the work it needs.
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