Paid Media & Media Buying
Paid campaigns planned around your audience and budget.
Overview
We plan paid campaigns around the people you need to reach, the offer and the available budget. The channel mix can include Google, Meta, LinkedIn and programmatic media. We agree what counts as a useful enquiry before launch so that reporting reflects the quality of the response as well as its cost.
Our work covers campaign setup and management, with creative and landing-page support where agreed. We test messages and audiences, check conversion tracking and adjust spending as results come in. Paid and organic work are planned together so that useful findings can inform both. You can see where the budget went and what the campaigns produced.
What is included
- Meta, Google and LinkedIn ads
- Programmatic and display
- Campaign strategy and budgeting
- Landing pages and conversion tracking
- Creative testing and iteration
How we work
Plan
We choose the channels and audience, then agree the budget and conversion measures.
Launch
We prepare the ads and landing pages, check tracking and launch the campaigns.
Optimise
We test and refine weekly, shifting spend to what converts.