SEO Strategy
An SEO plan built around your buyers and the enquiries you need.
Overview
We start with the searches your customers use when they need a supplier. We compare your pages with the competing results and look at which enquiries are worth pursuing. That tells us where the website is missing useful information and where an existing page needs work.
You receive a prioritised plan for the next twelve months, including pages to improve, new topics to cover and the technical work those pages depend on. Each recommendation has a purpose beyond attracting visits. We agree how enquiries will be measured and review the priorities as results come in, so your team knows what to work on next and why.
What is included
- Keyword and opportunity research
- Competitor and search-results analysis
- Topic clusters and content roadmap
- Matching searches to stages of the buying decision
- Prioritised 12-month roadmap
How we work
Audit and research
We review the site and the competing pages your buyers find in search.
Strategy and roadmap
We agree which pages to improve or create, with priorities and a publishing schedule.
Deliver and review
We carry out the work and review enquiry data each month before setting the next priorities.
Ready to make search grow the business?
Tell us about your website and the work it needs.
Book a call