Overview
We develop stories around your business and pitch them to relevant journalists. A story might draw on original data, specialist commentary or a timely response to an issue in your market. We establish what can be supported with evidence and agree the message before approaching a publication.
You can see the publications approached and the coverage that results. We record relevant links and mentions, with context on the audience reached. Coverage and links remain editorial decisions, so we do not promise a particular placement or ranking. Digital PR sits within our Communications work, alongside public announcements, message development and reputation support where those are part of the brief.
What is included
- Data-led campaign ideation
- Journalist and publisher outreach
- Link acquisition and monitoring
- Reactive and expert commentary
- Reputation and coverage tracking
How we work
Develop the story
We identify the evidence, expertise or news that makes the story worth covering.
Outreach
We pitch the right journalists and publishers.
Measure
We record published coverage and links, with context on the publications and audiences reached.